Integrating Shopify with Instagram - Everything You Need to Know For Shopify 2.0 Themes and Later
Social media and e-commerce are both growing at an increasing pace. Shopify is leading the way in e-commerce, recently announcing ground-breaking UX improvements in the winter of 2023 that build on Shopify 2.0's improved speed and usability. On the other hand, Instagram is promoting its own in-app shopping features that allow its users to purchase Shopify items directly through Instagram Shopping. These two tech giant's interdependence is growing stronger as merchants and customers both flock to these omnipresent apps. As these two platforms grow closer together, merchants can take advantage of various integrations that use Shopify and Instagram's latest technology to get the most out of both platforms simultaneously. In this article, we will discuss everything you need to know about integrating Shopify with Instagram for Shopify 2.0 themes and later.
Displaying Customizable Instagram Feeds on Your Shopify Theme
Dojo Apps' Social Shopper Pro is a one-stop-shop for displaying customizable Instagram feeds on your Shopify 2.0 theme. This app uses Shopify 2.0's native App Block feature to allow merchants to display Instagram feeds directly on their Shopify store. App Blocks allow merchants to integrate these feeds seamlessly into their theme, with the fonts and colors of their choosing. The app provides a way for customers to browse Instagram posts directly on Shopify stores.
Social Shopper Pro offers a variety of customization options, including the ability to choose which Instagram posts to display, customize the layout of the feed, and even add custom call-to-action buttons to encourage customers to shop directly on your website.
Integrating Instagram with Shopify
Unlike Shopify, Instagram has a native integration with Shopify that allows Instagram users to add products to their cart and checkout without leaving Instagram.
To get started, you will need to have a Shopify account and an Instagram business account. You will also need to have the Facebook and Instagram app for Shopify, which you can get in the Shopify App Store. This will allow you to establish a connection between your Instagram account and Shopify. To learn how to do this, check out this Meta business help article, How to connect Shopify with Facebook and Instagram.
Once you are connected, you can begin tagging your products in your Instagram posts. You can upload a new post or select an existing post in your Instagram feed and then select the "Tag Products" option. From there, you can search for your Shopify products and tag them in the photo or video.
When customers view your tagged posts on Instagram, they will see a small shopping bag icon in the corner of the photo. Clicking on this icon will bring up a list of the products that have been tagged in the post, along with their prices. Customers can then click on the product they are interested in and be taken directly to your Shopify store to make a purchase.
This integration provides a seamless shopping experience for customers, allowing them to easily browse and purchase your products without ever leaving the Instagram app.
Final Thoughts
While Instagram provides a built-in way for customers to shop using Shopify's shopping infrastructure, merchants will need to use a third part app like Social Shopper Pro to display Instagram posts in Shopify. Giving customers the option to shop and view social posts in both your Shopify store and your Instagram page is essential to closing the social proof loop.
By integrating Shopify with Instagram using tools like Social Shopper Pro, online merchants can provide a seamless shopping experience for their customers. This not only helps to close the social proof loop but also allows merchants to leverage the power of social media to drive more sales and grow their business. With the right branding and strategy, integrating Shopify with Instagram can help you reach new audiences, boost engagement, and ultimately increase revenue.
